180449

9780133768565

Basic Marketing Research Applications to Contemporary Issues

Basic Marketing Research Applications to Contemporary Issues
$12.09
$3.95 Shipping
List Price
$144.00
Discount
91% Off
You Save
$131.91

  • Condition: Good
  • Provider: BooksRun Contact
  • Provider Rating:
    96%
  • Ships From: Philadelphia, PA
  • Shipping: Standard, Expedited
  • Comments: Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780133768565
  • ISBN: 0133768562
  • Publisher: Prentice Hall PTR

AUTHOR

Malhotra, Naresh K.

SUMMARY

WHEN STUDENTS SPEAK -- WE LISTEN.When they asked for an accessible undergraduate market research textbook that would help them succeed, we answered -- with Basic Marketing Research: Applications to Contemporary Issues. This text was developed with those students in mind. Your students. The ones who want a practical and intelligible perspective on today's critical issues in market research. With current content and powerful learning tools, this text delivers exactly what your students are asking for: Chapter-opening vignettes and questionsdraw students into each new topic while setting up chapter concepts. Chapter-opening diagramslay out the big picture. These diagrams illustrate the breakdown of each chapter, the relationships between topics from chapter to chapter, and the connection between the material and the market research process as a whole. Real-life examplesshow market research in action as managers use it to solve problems and to make decisions. Brief, current cases and video casesbring market research to life. Use them in class, as homework assignments, or on exams. "Internet Applications"illustrate the relationships between the Internet and each step of the marketing research process. "Internet and Computer Exercises" teach students to apply chapter concepts to real-world situations. Simple acronymsincluded throughout the text help students remember important concepts. Data analysis proceduresare illustrated with respect to SPSS, SAS, MINITAB, EXCEL, and other popular programs. Put the power of real-world software into your students' hands with one of the most frequently used market research packages on the market! Packaged with every text. FINALLY -- A MARKET RESEARCH TEXTBOOK WITH YOUR UNDERGRADUATE STUDENTS IN MIND!ACCESSIBLE. INTELLIGIBLE. STUDENT-FRIENDLY.BASIC MARKETING RESEARCH: APPLICATIONS TO CONTEMPORARY ISSUESMalhotra, Naresh K. is the author of 'Basic Marketing Research Applications to Contemporary Issues' with ISBN 9780133768565 and ISBN 0133768562.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.