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1092875

9780070005693

Basic Marketing Learning Aid

Basic Marketing Learning Aid
$83.49
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Product details

  • ISBN-13: 9780070005693
  • ISBN: 0070005699
  • Edition: 13
  • Publication Date: 1998
  • Publisher: Mcgraw-Hill College

AUTHOR

William D. Perreault, E. Jerome McCarthy

SUMMARY

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing.William D. Perreault is the author of 'Basic Marketing Learning Aid', published 1998 under ISBN 9780070005693 and ISBN 0070005699.

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