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9780073381053

Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition
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Product details

  • ISBN-13: 9780073381053
  • ISBN: 0073381055
  • Edition: 17
  • Publication Date: 2008
  • Publisher: McGraw-Hill/Irwin

AUTHOR

William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon

SUMMARY

William D. Perreault Jr. is the author of 'Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition', published 2008 under ISBN 9780073381053 and ISBN 0073381055.

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