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9780072947038

Basic Marketing: A Global-managerial Approach

Basic Marketing: A Global-managerial Approach
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  • ISBN-13: 9780072947038
  • ISBN: 0072947039
  • Edition: 15th
  • Publisher: McGraw-Hill Publishing Co.

AUTHOR

William D. Perreault, William D. Perreault Jr., E. Jerome McCarthy

SUMMARY

William D. Perreault is the author of 'Basic Marketing: A Global-managerial Approach' with ISBN 9780072947038 and ISBN 0072947039.

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