368477
9780385508162
With vivid anecdotes & inspiring accounts of campaigns that have catapulted revenues & increased market shares, Linda Kaplan Thaler & Robin Koval of the Kaplan Thaler Group show readers how to create a memorable publicity hook & design attention-grabbing packaging for any product.Thaler, Linda Kaplan is the author of 'Bang Getting Your Message Heard in a Noisy World', published 0000 under ISBN 9780385508162 and ISBN 0385508166.
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