363008
9780273654254
The B2B (business-to-business) market is growing faster than the B2C (business-to-consumer) market. This book offers a comprehensive guide to B2B marketing.Minett, Steve is the author of 'B2B Marketing A Radically Different Approach for Business-To-Business Marketers' with ISBN 9780273654254 and ISBN 027365425X.
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