5375621
9781591391456
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.Gilmore, James H. is the author of 'Authenticity What Consumers Really Want', published 2007 under ISBN 9781591391456 and ISBN 1591391458.
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