Australian Marketing Law

A book for marketing professionals and those studying marketing law as part of a commerce degree, exploring the context of the legal framework in which marketing decisions are made. The Trade Practices Act has implications for marketing strategy with regard to consumer protection and this text looks closely at the implications. Illustrated with case examples, questions and exercises and further reading suggestions, in addition to a discussion of each chapter which relates to the role of law in marketing strategy. Indexed.Clark, E. Eugene is the author of 'Australian Marketing Law' with ISBN 9780455210551 and ISBN 0455210551.