Audiences for Public Television

Frank and Greenberg's book studies the audience for American public broadcasting. The authors segment this unique and frequently misunderstood audience into fourteen groups, each with its own interests and needs. All those who study or work in the media and are interested in the kinds of people who watch quality television will find much of use to them in both the methodology and the description of the audiences. '...the book should be of substantial interest to a wider audience than persons unilaterally concerned with the future of public television. It is a welcome addition to any library collection in survey research, mass communications research and policy, broadcasting research, and policy and marketing techniques.' --Frank, Ronald E. is the author of 'Audiences for Public Television', published 1982 under ISBN 9780803907645 and ISBN 0803907648.