4570184
9781841501291
In today's thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.Livingstone, Sonia is the author of 'Audiences And Publics When Cultural Engagement Matters For The Public Sphere Changing Media, Changing Europe', published 2005 under ISBN 9781841501291 and ISBN 1841501298.
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