356111
9780231126533
Audience Economics Media Institutions and the Audience Marketplace
by Napoli, Philip M.
31245
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Product details
- ISBN-13: 9780231126533
- ISBN: 0231126530
- Publisher: Columbia Univ Pr
AUTHOR
SUMMARY
How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product.Napoli, Philip M. is the author of 'Audience Economics Media Institutions and the Audience Marketplace' with ISBN 9780231126533 and ISBN 0231126530.
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