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9781578514410

Attention Economy Understanding the New Currency of Business

Attention Economy Understanding the New Currency of Business
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  • ISBN-13: 9781578514410
  • ISBN: 157851441X
  • Publisher: Harvard Business School Press

AUTHOR

Davenport, Thomas, Beck, John

SUMMARY

This text aims to help the reader understand how to effectively give and get attention, one of the biggest commodities in the new economy.Davenport, Thomas is the author of 'Attention Economy Understanding the New Currency of Business' with ISBN 9781578514410 and ISBN 157851441X.

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