342829
9780844231006
Art of Writing Advertising Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
by Higgins, Denis
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Product details
- ISBN-13: 9780844231006
- ISBN: 0844231002
- Publisher: McGraw-Hill Trade
AUTHOR
SUMMARY
"What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.Higgins, Denis is the author of 'Art of Writing Advertising Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves' with ISBN 9780844231006 and ISBN 0844231002.
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