4315992
9780199285563
Art And Science of Marketing Marketing for Marketing Managers
by Dowling, Grahame
31245
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- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780199285563
- ISBN: 019928556X
- Publication Date: 2005
- Publisher: Oxford University Press, Incorporated
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SUMMARY
Blending art and science, this text provides insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads.Dowling, Grahame is the author of 'Art And Science of Marketing Marketing for Marketing Managers', published 2005 under ISBN 9780199285563 and ISBN 019928556X.
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