Art and Reality: The New Standard, Reference Guide and Business Plan for Actively Developing Your Career as an Artist

This important how-to book shows the artist what to do and how to do it -- evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. This updated edition includes an easy-to-follow action plan and new resources. The person in the arts who may not be savvy about the dollar/cost of business will find this the perfect marriage of creativity and the real world.Abbott, Robert J. is the author of 'Art and Reality: The New Standard, Reference Guide and Business Plan for Actively Developing Your Career as an Artist' with ISBN 9781931643016 and ISBN 1931643016.