5794220
9780201565041
Applied Marketing Research
by Moutinho, Luiz, Evans, Martin
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780201565041
- ISBN: 0201565048
- Publication Date: 1992
- Publisher: Addison-Wesley Longman, Incorporated
AUTHOR
SUMMARY
A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making.Moutinho, Luiz is the author of 'Applied Marketing Research', published 1992 under ISBN 9780201565041 and ISBN 0201565048.
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