Apparel Product Development, 2nd Edition

NEW--Why are department stores and discounters increasing their private label lines-I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target? NEW--Why are the private-label-only stores among today's most successful--Gap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara? NEW--Where can students find new research sources including dozens of new sites on the Internet? NEW--How are the new, computerized, product development programs such as Gerber's PDM affecting product development careers? The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills.Maurice J. Johnson is the author of 'Apparel Product Development, 2nd Edition', published 2000 under ISBN 9780130254399 and ISBN 0130254398.