144469
9780072431155
UNIT 1. Understanding the E-Business Tidal Wave 1. The Internet Economy: The World's Next Growth Engine , Michael J. Mandel, Business Week , October 4, 1999. We have entered the Internet Age, which has resulted in an explosion of economic and productivity growth in the United States. In this article, learn how the United States has taken the lead in the Net race, but it will soon be challenged by global, knowledge-based economies. 2. Shaping Forces and Tidal Waves , Trevor R. Stewart, The E-Business Tidal Wave , 1998. In the mid-1990s a new industrial force began to emerge that will have a more rapid and profound impact than any that has gone before. In this report, learn how this force can transform an industry. 3. The Next Industrial Revolution? Information Technology Makes a Difference--Finally , Stephen S. Cohen, J. Bradford DeLong, and John Zysman, The Milken Institute Review , First Quarter 2000. Many see a shift in the economic landscape, and different people call it by different names: the post-industrial society, the innovation economy, the knowledge economy, the network economy. The authors prefer a new term: the e-conomy. 4. The Trillion-Dollar Race to "E" , Charles E. Lucier and Janet D. Torsilieri, strategy+business , First Quarter 2000. The valuation of New Economy players represents a bet by the world's financial markets that a few companies will leverage the Internet in such a way as to fundamentally change the competitive game in their industries. 5. CMGI: Inside the Internet's Incubator Powerhouse , Banning K. Lary, American Venture , April-June 2000. Having helped launch some 60 Internet companies, CMGI, now with more than $11 billion in public holdings, is possibly the most prolific venture capital incubator working the Net today. UNIT 2. Deciding on E-Business Models and Strategies 6. A New Era of Bright Hopes and Terrible Fears , Robert D. Hof, Business Week , October 4, 1999. This overview of the new economy reviews the Net's impact on six industries that are getting hit the hardest by Internet models: computing and electronics, telecommunications, financial services, retailing, energy, and travel. 7. Internet Anxiety , Business Week , June 28, 1999. Traditional companies in all kinds of industries are hurriedly mapping out Net strategies. The authors explain how corporate America is embracing a radically new business model. 8. Leveraging the Web for Corporate Success , David A. Griffith and Jonathan W. Palmer, Business Horizons , January/February 1999. The authors discuss how Web-based commerce models are created. They describe how the Net can enrich long-term corporate value and competitiveness, beyond merely adding sales, as a solid part of a firm's strategic plan. 9. Where the Money Is , Douglas A. Blackmon, Wall Street Journal Interactive Edition , April 17, 2000. The author reports that consumer commerce (B2C) is attractive, but business-to-business (B2B) has the potential to jump to nearly $2.7 trillion in 2004. 10. From the Ground Floor: In the Internet Business World, Startups Have an Unfair Competitive Advantage , Steve Jurvetson, Red Herring , April 2000. The author is a managing director for Draper FishePrice, Robert W. is the author of 'Annual Editions E Business 01/02' with ISBN 9780072431155 and ISBN 0072431156.
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