201758
9780385496681
Anatomy of Buzz How to Create Word-Of-Mouth Marketing
by Rosen, Emanuel
207655
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About this item
- Condition: Acceptable
- Provider: idahoyrb Contact
- Provider Rating: 89%
- Ships From: Boise, ID
- Shipping: Standard, Expedited
- Comments: A readable copy. All pages are intact, and the cover is intact (However the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text. Book may be a price cutter or have a remainder mark.
Product details
- ISBN-13: 9780385496681
- ISBN: 0385496680
- Publication Date: 2002
- Publisher: Bantam Dell Pub Group
AUTHOR
SUMMARY
"Rosen stuffs his 303-page book...with examples of good and bad buzz taken from 40 years of innovations inside and outside the technology industry, and offers copious scientific research to back up his assumptions and conclusions."Rosen, Emanuel is the author of 'Anatomy of Buzz How to Create Word-Of-Mouth Marketing', published 2002 under ISBN 9780385496681 and ISBN 0385496680.
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