Analyzing Sales Promotion Text & Cases How to Profit from the New Power of Promotion Marketing

Using sales data generated by in-store electronic scanners, this landmark 2nd edition fully explains sales promotion strategy and how it should tit into the overall integrated marketing program. Includes the fundamentals of promotion analysis, the nature of consumer response to sales promotion, and strategy developments from both the manufacturer and retailer perspectives.Block, Martin P. is the author of 'Analyzing Sales Promotion Text & Cases How to Profit from the New Power of Promotion Marketing', published 0016 under ISBN 9780850132298 and ISBN 0850132290.