4909515
9780256057836
Analysis for Marketing Planning
by Lehmann, Donald R., Winer, Russell S.
About this item
- Condition: Very Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Product details
- ISBN-13: 9780256057836
- ISBN: 0256057834
- Edition: 1
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.Lehmann, Donald R. is the author of 'Analysis for Marketing Planning' with ISBN 9780256057836 and ISBN 0256057834.
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