4375328
9780275988173
This is a history of the last 60 years of American 'soft power' diplomacy in the Middle East, written by a former United States ambassador. Rugh looks at previous attempts to win hearts and minds in the Arab world through education and cultural contacts, and the challenges faced by public affairs officers today.Rugh, William A. is the author of 'American Encounters With Arabs The "soft Power" of U.s. Public Diplomacy in the Middle East', published 2005 under ISBN 9780275988173 and ISBN 0275988171.
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