American Business, 1920-2000: How It Worked (The American History Series)

Contents: Introduction; The 1920s: Motor Vehicles and Modern Management; Overview: The Financial System; The 1930s: Depression, Consumers, and the Case of Procter and Gamble; Overview: Women in Business; The New Deal and World War II, 1933-1945: Regulation and Decentralisation; Overview: African Americans in Business; Toward a Peak of Prosperity, 1945-1973: RCA and Colour TV; Overview: Industrial Chemicals and Pharmaceuticals; 1973-2000: Slower Economic Growth, Franchising and the Case of McDonald's; Overview: Computers, Silicon Valley, and the Internet; Themes of an Era: 1920-2000.Thomas K. McCraw is the author of 'American Business, 1920-2000: How It Worked (The American History Series)' with ISBN 9780882959856 and ISBN 0882959859.