4845900
9780801473029
In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's seconGaron, Sheldon is the author of 'Ambivalent Consumer Questioning Consumption in East Asia And the West', published 2006 under ISBN 9780801473029 and ISBN 0801473020.
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