4220390
9780844234540
AMA Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, and Implementation - Alan F. Dutka - Hardcover
by Dutka, Alan F.
343574
About this item
- Condition: New
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- Ships From: Wichita Falls, TX
- Shipping: Standard
- Comments: Brand new Hard Cover Book. Has Original Dust Jacket. No marks inside or out. Gift Quality. Binding is tight and pages crisp. Ships via USPS Media Mail with FREE Delivery Confirmation! Any questions, please contact me. Thanks for looking and have a great day! **Special Offers!! Click on my name above to view my Current Special Offers!! **
Product details
- ISBN-13: 9780844234540
- ISBN: 0844234540
- Publisher: McGraw-Hill Trade
AUTHOR
SUMMARY
Unlock the secrets to planning and implementing a comprehensive customer satisfaction program with this easy-to-apply introduction to the principles of customer satisfaction research. Step-by-step guidelines and dozens of examples from Burger King, Baxter Healthcare Corporation, and more.Dutka, Alan F. is the author of 'AMA Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, and Implementation - Alan F. Dutka - Hardcover' with ISBN 9780844234540 and ISBN 0844234540.
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