32272185

9783835000896

Allianzen in der Markenfhrung: Ansatz zur Planung kooperativer Markenstrategien (German Edition)

Allianzen in der Markenfhrung: Ansatz zur Planung kooperativer Markenstrategien (German Edition)
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  • ISBN-13: 9783835000896
  • ISBN: 3835000896
  • Edition: 2005
  • Publication Date: 2005
  • Publisher: Deutscher Universitätsverlag

AUTHOR

Andreas Spengel

SUMMARY

Andreas Spengel is the author of 'Allianzen in der Markenfhrung: Ansatz zur Planung kooperativer Markenstrategien (German Edition)', published 2005 under ISBN 9783835000896 and ISBN 3835000896.

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