All Pr Is Local

All PR is Local by Jack J. Prather. 275p. Future Now Publishing. 2002. $38. (0-9720847-0-3). Businesses, non-profits, students and professionals will benefit from case profiles, plans, proposals, commentary, instructions, PRSA/ASNE ethics statements and 25 custom forms. Prather demonstrates that PR tactics are identical at all levels and how to form an in-house agency for savings to 17%. The member of the 1993 Malcolm Baldrige National Quality Award team honored by President Clinton received the Award of Distinction from the National Communicator Awards and several first places from the NJPA. Quotes: NJPRSA President-Elect Irene Maslowski, "This book is worth many hours of consultation with a PR pro." Former legislator and CFO Donald Albanese, "If you need crisis-problem management, Prather is the go-to guy." President Brad Gottfried, Sussex County Community College, "This book offers a wonderful approach to PR that is effective at all business and educational levels." NJ Chambers of Commerce Executive Tammie Horsfield, "Businesses can greatly benefit from Prather's guidelines and tips whether they do their own PR or work with an agency." Bruce Chadwick, associate professor and author of The Reel Civil War, "All PR is Local will help students prepare for careers in PR and marketing." Orders: www.ALLPRISLOCAL.com, www.booksurge.com. e-Mail: Prathergroup@aol.com. 1-973-300-0665.Prather, Jack J. is the author of 'All Pr Is Local' with ISBN 9780972084703 and ISBN 0972084703.