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9780979076640

Alan Siegel: On Branding and Clear Communications

Alan Siegel: On Branding and Clear Communications
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Product details

  • ISBN-13: 9780979076640
  • ISBN: 0979076641
  • Publication Date: 2007
  • Publisher: Pinto Books, Jorge

AUTHOR

Slovinsky, Louis J.

SUMMARY

Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.Slovinsky, Louis J. is the author of 'Alan Siegel: On Branding and Clear Communications', published 2007 under ISBN 9780979076640 and ISBN 0979076641.

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