5092245
9780977472468
Alan Siegel On Branding and Clear Communications
by Slovinsky, Louis J.
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- Condition: New
- Provider: LightningBooks Contact
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- Condition: Very Good
- Provider: Open Books Contact
- Provider Rating: 95%
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Product details
- ISBN-13: 9780977472468
- ISBN: 0977472469
- Publication Date: 2006
- Publisher: Pinto Books, Jorge
AUTHOR
SUMMARY
Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.Slovinsky, Louis J. is the author of 'Alan Siegel On Branding and Clear Communications', published 2006 under ISBN 9780977472468 and ISBN 0977472469.
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