by Smith, Jerald R., Golden, Peggy A.

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Condition: Acceptable
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Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27

ISBN-13: 9780130654885
ISBN: 0130654884
Publisher: Prentice Hall

AUTHOR

Smith, Jerald R., Golden, Peggy A.

SUMMARY

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and useeven for students and instructors with no computer experiencethis Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.Smith, Jerald R. is the author of 'Airline A Strategic Management Simulation' with ISBN 9780130654885 and ISBN 0130654884.

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