Advertising+democratic Press

Name: Advertising+democratic Press
Price: 49.50 USD
Availability: OutOfStock
Author: Baker, Edwin C.
ISBN: 9780691032580

by Baker, Edwin C.

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ISBN-13: 9780691032580
ISBN: 0691032580
Publisher: Princeton University Press

AUTHOR

Baker, Edwin C.

SUMMARY

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.Baker, Edwin C. is the author of 'Advertising+democratic Press' with ISBN 9780691032580 and ISBN 0691032580.

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