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9781412917964

Advertising Strategy Creative Tactics From the OUtside/In

Advertising Strategy Creative Tactics From the OUtside/In
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Product details

  • ISBN-13: 9781412917964
  • ISBN: 1412917964
  • Publication Date: 2005
  • Publisher: Sage Pubns

AUTHOR

Altstiel, Tom, Grow, Jean

SUMMARY

Providing students with the experience of an actively teaching professor at one of the top advertising courses in the United States and a working creative director/agency principle, the authors stress key principles, illustrating them, and provide practical information students and professionals can use.Altstiel, Tom is the author of 'Advertising Strategy Creative Tactics From the OUtside/In', published 2005 under ISBN 9781412917964 and ISBN 1412917964.

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