Name: Advertising Research Internet, Consumer Behavior, and Strategy
ISBN: 9780877572886

by Zinkhan, George M., American Marketing Association Staff

Advertising Research Internet, Consumer Behavior, and Strategy

by Zinkhan, George M., American Marketing Association Staff

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ISBN-13: 9780877572886
ISBN: 0877572887
Publisher: Cengage South-Western

AUTHOR

Zinkhan, George M., American Marketing Association Staff

SUMMARY

The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. The articles in this reader are intended to stimulate fresh insights and provide even seasoned readers with a new perspective on traditional topics.Zinkhan, George M. is the author of 'Advertising Research Internet, Consumer Behavior, and Strategy' with ISBN 9780877572886 and ISBN 0877572887.

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