280097

9780030211133

Advertising Promotion Supplemental Aspects of Marketing Communications

Advertising Promotion Supplemental Aspects of Marketing Communications
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  • ISBN-13: 9780030211133
  • ISBN: 0030211131
  • Publisher: Dryden Press

AUTHOR

Shimp, Terence A.

SUMMARY

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.Shimp, Terence A. is the author of 'Advertising Promotion Supplemental Aspects of Marketing Communications' with ISBN 9780030211133 and ISBN 0030211131.

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