6126256

9780324593600

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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  • ISBN-13: 9780324593600
  • ISBN: 0324593600
  • Edition: 8
  • Publication Date: 2008
  • Publisher: Cengage South-Western

AUTHOR

Shimp, Terence A.

SUMMARY

Shimp, Terence A. is the author of 'Advertising, Promotion, and Other Aspects of Integrated Marketing Communications', published 2008 under ISBN 9780324593600 and ISBN 0324593600.

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