46282780

9781337282659

Advertising Promotion and Other Aspects of Integrated Marketing Communications (with MindTap Ad Age on Campus, 1 Term (6 Months) Printed Access Card)

Advertising Promotion and Other Aspects of Integrated Marketing Communications (with MindTap Ad Age on Campus, 1 Term (6 Months) Printed Access Card)
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  • ISBN-13: 9781337282659
  • ISBN: 1337282650
  • Edition: 10
  • Publication Date: 2017
  • Publisher: Cengage South-Western

AUTHOR

Andrews, J. Craig, Shimp, Terence A.

SUMMARY

Andrews, J. Craig is the author of 'Advertising Promotion and Other Aspects of Integrated Marketing Communications (with MindTap Ad Age on Campus, 1 Term (6 Months) Printed Access Card)', published 2017 under ISBN 9781337282659 and ISBN 1337282650.

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