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3656171

9780131465602

Advertising Principles & Practice

Advertising Principles & Practice
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Product details

  • ISBN-13: 9780131465602
  • ISBN: 0131465600
  • Edition: 7
  • Publication Date: 2005
  • Publisher: Prentice Hall

AUTHOR

Burnett, John, Moriarty, Sandra, Wells, William D.

SUMMARY

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.Burnett, John is the author of 'Advertising Principles & Practice ', published 2005 under ISBN 9780131465602 and ISBN 0131465600.

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