280091
9780749431235
Armstrong aims to dispel some of the myths about the Internet and, in doing so, educate those professionals who are trying to master this new venue for promotion. He shows how to use the Web to deliver advertising to a relatively wealthy set of consumers.Barrett, Neil is the author of 'Advertising on the Internet How to Get Your Message Across on the World Wide Web', published 2001 under ISBN 9780749431235 and ISBN 0749431237.
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