Advertising Media Workbook And Sourcebook

This practical workbook on effective media planning provides the most current media data and secondary source material available, and includes coverage of cable TV and the Internet. Each of the book's twenty sections opens with a brief text segment and sample source materials from actual advertising and media companies, followed by numerous hands-on exercises. For course use, instructors can download solutions from the M.E. Sharpe website. The Advertising Media Workbook and Sourcebook also includes a media math primer, standard media formulae, media planning checklists, and a glossary of media terms.Kelley, Larry D. is the author of 'Advertising Media Workbook And Sourcebook', published 2004 under ISBN 9780765615404 and ISBN 0765615401.