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9780844215631

Advertising Media Planning

Advertising Media Planning
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Product details

  • ISBN-13: 9780844215631
  • ISBN: 0844215635
  • Edition: 6
  • Publication Date: 2002
  • Publisher: McGraw-Hill

AUTHOR

Baron, Roger B., Sissors, Jack Z.

SUMMARY

Roger B. Baron is senior vice president and director of media research at Foote, Cone & Belding, Chicago.Baron, Roger B. is the author of 'Advertising Media Planning', published 2002 under ISBN 9780844215631 and ISBN 0844215635.

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