logo
Cancel

170262

9780765613103

Advertising Media Planning A Brand Management Approach

Advertising Media Planning A Brand Management Approach
$54.14
$3.95 Shipping
  • Condition: Good
  • Provider: Bonita Contact
  • Provider Rating:
    0%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel

Product details

  • ISBN-13: 9780765613103
  • ISBN: 0765613107
  • Publisher: Sharpe Incorporated, M. E.

AUTHOR

Kelley, Larry D., Jugenheimer, Donald W.

SUMMARY

This book offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions. Written in a common-sense style and full of current brand examples, the book is a must-read for all who will be involved in the media decision process that impacts advertising effectiveness.Kelley, Larry D. is the author of 'Advertising Media Planning A Brand Management Approach' with ISBN 9780765613103 and ISBN 0765613107.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.