Advertising in New Formats and Media : Current Research and Implications for Marketers

Name: Advertising in New Formats and Media : Current Research and Implications for Marketers
Price: 158.72 USD
Availability: InStock
Author: Pelsmacker, Patrick de
ISBN: 9781785603136

by Pelsmacker, Patrick de

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ISBN-13: 9781785603136
ISBN: 1785603132
Publication Date: 2016
Publisher: Emerald Group Publishing Limited

AUTHOR

Pelsmacker, Patrick de

SUMMARY

Pelsmacker, Patrick de is the author of 'Advertising in New Formats and Media : Current Research and Implications for Marketers', published 2016 under ISBN 9781785603136 and ISBN 1785603132.

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