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9780130941213
Advertising Ethics
by Spence, Edward, Van Heekeren, Brett, Boylan, Michael
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- Comments: . This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the m
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Product details
- ISBN-13: 9780130941213
- ISBN: 0130941212
- Publication Date: 2004
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
Brett Van Heekeran is a lecturer in Advertising and Course Co-ordinator for the BA Communication - Commercial Radio, in the School of Communication of Charles Sturt University, Bathurst, Australia.Spence, Edward is the author of 'Advertising Ethics', published 2004 under ISBN 9780130941213 and ISBN 0130941212.
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