280033
9781859736784
Advertising Cultures
by Malefyt, Timothy deWaal, Moeran, Brian, Dewaal, Timothy
31245
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Product details
- ISBN-13: 9781859736784
- ISBN: 1859736785
- Edition: 1
- Publication Date: 2003
- Publisher: Berg Publishers
AUTHOR
SUMMARY
Through a mix of business strategy and cultural theory, this work provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a look into the workings of an agency itself.Malefyt, Timothy deWaal is the author of 'Advertising Cultures', published 2003 under ISBN 9781859736784 and ISBN 1859736785.
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