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9781859736739

Advertising Cultures

Advertising Cultures
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Product details

  • ISBN-13: 9781859736739
  • ISBN: 1859736734
  • Edition: 1
  • Publication Date: 2003
  • Publisher: Berg Publishers

AUTHOR

Malefyt, Timothy deWaal, Moeran, Brian, Dewaal, Timothy

SUMMARY

Through a mix of business strategy and cultural theory, this work provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a look into the workings of an agency itself.Malefyt, Timothy deWaal is the author of 'Advertising Cultures', published 2003 under ISBN 9781859736739 and ISBN 1859736734.

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