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9780324322712
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
by Donald Parente
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About this item
- Condition: Good
- Provider: JensonBooks
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Product details
- ISBN-13: 9780324322712
- ISBN: 0324322712
- Edition: 4
- Publication Date: 2005
- Publisher: Cengage Learning
AUTHOR
SUMMARY
ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.Donald Parente is the author of 'Advertising Campaign Strategy: A Guide to Marketing Communication Plans', published 2005 under ISBN 9780324322712 and ISBN 0324322712.
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