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9780324322712

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Product details

  • ISBN-13: 9780324322712
  • ISBN: 0324322712
  • Edition: 4
  • Publication Date: 2005
  • Publisher: Cengage Learning

AUTHOR

Donald Parente

SUMMARY

ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.Donald Parente is the author of 'Advertising Campaign Strategy: A Guide to Marketing Communication Plans', published 2005 under ISBN 9780324322712 and ISBN 0324322712.

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