193563
9780324271904
Advertising Campaign Strategy A Guide to Marketing Communication Plans
by Parente, Donald
512607
List Price
Discount
94% Off
You Save
$145.96
About this item
- Condition: Good
- Provider: gotextbooks sales
- Provider Rating: 65%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780324271904
- ISBN: 0324271905
- Edition: 3
- Publication Date: 2003
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
This work not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.Parente, Donald is the author of 'Advertising Campaign Strategy A Guide to Marketing Communication Plans', published 2003 under ISBN 9780324271904 and ISBN 0324271905.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
