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9781403913432

Advertising And the Science of Seduction

Advertising And the Science of Seduction
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Product details

  • ISBN-13: 9781403913432
  • ISBN: 1403913439
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Armstrong, J. Scott

SUMMARY

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes.Armstrong, J. Scott is the author of 'Advertising And the Science of Seduction ', published 2007 under ISBN 9781403913432 and ISBN 1403913439.

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