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9780765624185

Advertising and Public Relations Research

Advertising and Public Relations Research
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  • Comments: 1. This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.

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  • ISBN-13: 9780765624185
  • ISBN: 0765624184
  • Publication Date: 2010
  • Publisher: Routledge

AUTHOR

Jerry Hudson, Donald W Jugenheimer, Larry D Kelley, Samuel D Bradley, Fogarty KleinMonroe

SUMMARY

Jerry Hudson is the author of 'Advertising and Public Relations Research', published 2010 under ISBN 9780765624185 and ISBN 0765624184.

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