47691644

9781259548147

Advertising and Promotion : An IntegratedMarketing Communications Perspective

Advertising and Promotion : An IntegratedMarketing Communications Perspective
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  • ISBN-13: 9781259548147
  • ISBN: 1259548147
  • Publication Date: 2017
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Belch, Belch

SUMMARY

Belch is the author of 'Advertising and Promotion : An IntegratedMarketing Communications Perspective', published 2017 under ISBN 9781259548147 and ISBN 1259548147.

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